Engineers face uncertainty applying high-energy, rare earth magnets in electric machines due to potential material shortages and price volatility. Using different magnet and flux carrying materials in alternative machine topologies may lower their risk. Alternative wheel motor designs are examined that leverage Alnico magnets and high permeability flux carrying materials to achieve the performance and cost of inner rotor machines using rare earth magnets. These include radial flux, outer-rotor and axial flux designs modified to accommodate lower energy product magnets. The engineering challenges to cost-effectively remove heat from stator windings in these alternate designs are discussed. Final comparisons are made to radial flux, inner-rotor constructions using Torque/Cost /Volume (Mass) calculations modified to include thermal performance.